Future starts with strategy
Matthias Heimberg
MHE Growth Consulting
Tailor-made and sustainable growth strategies and strong brands.
Philosophy
The philosophy of MHE Growth Consulting is to develop a tailor-made and sustainable growth strategy or a strong brand for the customer.
Based on a thorough analysis of the current situation and the market conditions, a robust strategy for profitable growth is defined together with the customer. We set clear milestones and key figures and support our customers in implementing the strategy. During the entire process we put great importance on the close involvement of management and employees via workshops and individual interviews.
MHE Growth Consulting is a boutique company and therefore focuses on small and medium-sized companies as well as start-ups.
Range of services
Strategy Development
Strategy development with a focus on profitable growth strategies for the entire company or individual business areas
Strategy controlling: Creation and review of implementation plans and key figures (KPIs = Key Performance Indicators)
Digital transformation and omnichannel strategy (retail, wholesale, e-commerce): Mapping and design of the customer journey and customer experience. Define the marketing and sales strategy derived from the customer journey.
Creation of guidelines, vision / mission statements, business plans
Foundation and market entry for start-ups
Brand Development
- Brand development: brand essence, brand positioning and differentiation, target customer, customer value proposition
- Marketing & Communication Strategy development: communication strategy
- Product development from concept to launch
- Price positioning and Pricing architecture
- Trend and Market monitoring
- Product life cycle management
- Sustainability and ethical sourcing
Business Development & Distribution Strategy
(Selective) Distribution Network
Strategic Wholesale & Travel Retail
Monobrand Boutique- & Pop-up Strategy
E-commerce Excellence
Omnichannel Strategy,
Clienteling & VIP Programs
Market Expansion
Interim Management
Temporary management in general management, management of a business unit or a marketing and sales department
Focus on luxury goods and consumer goods industries as well as retail
Coaching
- Personal coaching of managers and employees in change processes and reorientation
- Certified value-oriented systemic coach &
consultant - Organisational development: Analysis, development, change and implementation of organisational structures and processes with regard to an efficient and effective implementation of the strategy
Competencies
The founder of MHE Growth Consulting, Matthias Heimberg, has many years of expertise in general management, marketing and sales of luxury and consumer goods as well as in the development of brands and profitable growth strategies on the manufacturer and retailer side.
Matthias Heimberg is a passionate business developer and brand builder. He is the creator of the brands “I am” for Migros and “Bucherer Fine Jewellery” for Bucherer and helped develop iconic collections such as “Aikon” by Maurice Lacroix and “Peekabo” and “B Dimension” for Bucherer Fine Jewellery.
From large corporations such as Procter & Gamble, L’Oréal and Migros to family groups such as Bucherer to medium-sized companies such as Maurice Lacroix and Tamara Comolli and the support of start-ups, Matthias Heimberg knows all sizes of companies, their mechanisms and specific challenges. This enables him to effectively support start-ups and small and medium-sized companies in implementing their growth strategy.
Core competencies are:
Brand positioning and development
Market and customer segmentation
Business field and product segment analysis and development
Range analysis and development
Product development and launch
International sales, internationalization strategy, distributor management
Omnichannel strategy: interlocking retail, wholesale and e-commerce
Organizational development and transformation processes
Brand Development
Product Development
Consulting Process
Our procedure is divided into 6 steps.
#1
Definition of the mission and goals of the mandate
- Detailed recording of customer consulting needs
- Definition of the mandate and the objectives of the consultation
- Definition of the procedure, setting of milestones and determination of the time axis
#2
Analysis of the current situation and market conditions
SWOT (strengths-weaknesses-opportunities-threats) analysis, market analysis, competitor analysis, product range analysis, visualization of the customer journey, stakeholder analysis, etc.
We use publicly available data and market studies as well as internal data and know-how
#3
Development of ideas and solutions for strategy / brand positioning
- Derived from the actual situation, we develop various solution options together with you and set the parameters for their evaluation
#4
Evaluation and selection of the strategy / brand positioning
Evaluation of the options on the basis of recognized scoring models
Choice of strategy / brand positioning
Involvement and buy-in of the management team and other decision-makers
#5
Creation of the implementation plan with milestones and key figures
Detailed elaboration of the chosen strategy / brand positioning
Planning the implementation, definition of sub-projects including definition of project groups, scheduling, milestones and project controlling
#6
Implementation of the strategy via close monitoring
- We serve as a sparring partner in the implementation and can accompany or even take over the project management in the implementation of the strategy
Contact
Mobile: +49 171 9824680 / +41 79 246 89 68